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Back in 2008 Henrik Laursen and Matthew Hauge got the idea of starting a fishing guide service together. Registering the company was easy, but not to get enough customers to make a living off, so we soon started to manufacture our own gear, arrange courses, and as the ball started to roll, the web shops started to form. Today we got three active web shops with two more on the way. We are going from selling our own hand made lures and ice fishing gear to opening for a wide range of fishing equipment. A large number of our products you will either not find anywhere else.